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Mazda wins 2008 LA Design Challenge

The Mazda Kaan concept has won the fifth annual LA Design Challenge competition, part of the Design Los Angeles automobile designer's conference. The award was presented during the second press day of the 2008 Los Angeles Auto Show, following a designers' luncheon and keynote speech by Daniel Simon, visionary futurist and author of Cosmic Motors. As we reported last month, nine local Southern California design studios entered the competition to envisage how motor sport vehicles might be in the year 2025, answering the theme ‘Motorsports 2025'.

Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

Aston Martin and Mercedes tie-up over Lagonda

Probably the biggest surprise of the Geneva Motor Show was the arrival of the Lagonda Concept. Although the revival of the Lagonda Marque had been much speculated upon, particularly with Lagonda celebrating its 100 year car making anniversary this year (an all the marketing opportunities that offers) no one had seen a super-luxo SUV on the horizon. Lagonda Concept - Based on the Mercedes Benz GL Most car journos attending, us included, did react fairly negatively.