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Volkswagen's No. 1 ambition: How it plans to rule the world
Tue, 29 Mar 2011When Ferdinand Piech celebrates his 74th birthday on April 17 in his villa in Salzburg, Austria, with his wife, Ursula, his youngest son, Gregor, and other close family members, he likely will look back at his career and break into a big, satisfied smile. The chairman of Volkswagen AG's supervisory board wants to turn Volkswagen Group into the world's largest automaker. And he loves it when a plan comes together.
Who's Where: BMW Group reorganizes Design operations
Fri, 09 Jan 2004BMW Group has announced changes to its design organization, in keeping with the company's stronger focus on its brands BMW, MINI and Rolls-Royce. Under the overall direction of Chris Bangle, Director of BMW Group Design, brand specific design studios have been set up for BMW, MINI and Rolls-Royce, as well as for the areas BMW Motorrad and BMW M. These new brand studios will accompany the entire development process for new models from the first sketches to the start of production.
Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)
Fri, 17 May 2013But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.