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Automotive art returns to Pebble Beach

Classic cars won’t be the only works of art on display at this year’s Pebble Beach Concours d’Elegance. The Automotive Fine Arts Society (AFAS) will be making its 26th appearance at the event, where it will exhibit car-themed paintings and sculptures. “The artists work every year to showcase art never shown before,” AFAS vice president Bill Motta said.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Official: Renault & Caterham to build Alpine sports cars

Renault has confirmed it is to partner with Caterham to build a range of Alpine sports cars in Dieppe from 2015. The partnership between Renault and Caterham is a logical extension of their F1 partnership but now, with the joint venture to produce their own sports cars, goes much deeper than the almost badge-engineering Williams Renaults. A new company - Société des Automobiles Alpine Caterham – will be jointly owned by Caterham and Renault and will develop models in small and large volumes to be marketed as both Renault Alpine and Caterham, and will be built in Renault’s Dieppe factory that currently churns out Renaultsport models for the road and track, and is the historical home of Alpine.