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Ford kills Mercury – boosts Lincoln

The Linclon Concept C - Lincoln's first C-Segment car? In what is probably the least surpring move by Ford the Mercury moniker has been consigned to the history books as Ford continues to rebuild not just its balance book but its brand. Having finally divested itself of its troublesome posh-badge crew of Jaguar, Land Rover, Aston Martin and Volvo, the only surprise is that the Mecury brand lasted this long.

Audi A1 E-tron, A8 Hybrid at Geneva motor show 2010: first official pictures

Audi’s A1 was only officially unveiled at the 2010 Geneva motor show, but such is the plethora of new Ingolstadt product on the way that an A1 E-tron electric concept shared the stage with the production supermini. Also on display was the new A8 Hybrid. Yes, after the R8-based concept and the R4-previewing show car, and Audi wants E-tron to become a zero emissions brand in its own right, just as the Quattro tag is inexorably linked to its four-wheel drive models.

BMW makes a printing press out of an M6

While you're invariably reading this piece on some manner of digital device, Autoweek's roots lie in a physical magazine printed on an offset press. Hell, Competition Press was our original name. But as with any other old-media organization even cursorily concerned with relevance, we've made the leap into the digital world.