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PACE's global Portable Assisted Mobility Device project gets underway
Thu, 11 Apr 2013The Partners for the Advancement of Collaborative Engineering Education (PACE) has challenged selected global college teams to design a Portable Assisted Mobility Device (PAMD) that will help solve mobility and sustainability problems within megacities in 2030. Each team of selected global colleges will consist of one Industrial Design Institution and several Engineering and Manufacturing Institutions, with students working alongside their professors and industry mentors to help develop their designs for a small power-assisted vehicle that can be taken on public transport, stowed or carried indoors. The PAMD concepts are designed to carry one passenger and their personal items such as a briefcase or backpack. The PAMD must address the transportation issues as the population grows within a target market that the teams specify.
Toyota drops plans for Electric Cars
Mon, 24 Sep 2012Toyota has decided that there is little future for electric cars and has reigned in its plans to build battery electric vehicles. When you think of hybrid cars, you think of Toyota. But Toyota didn’t want to be left behind if battery electric cars strike a chord with buyers, so they were planning an extensive roll-out of the iQ EV – the Toyota eQ.
Jaguar F-Type Coupe grabs a Super Bowl Spot
Sat, 09 Nov 2013The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.