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Mercedes-Benz axes Maybach

High ranking Mercedes-Benz sources have confirmed to Autoweek that the underperforming Maybach brand will be officially killed off in 2013. The decision to disband Mercedes-Benz’s upper luxury marque comes after a decade of disappointing sales for the Maybach 57 and 62 and a recent decision from the German car maker’s chairman Dieter Zetsche not to push ahead with the development replacement models – the likes of which were tentatively due out in 2014 – owing to what one insider describes as a “positive move to focus greater attention on the Mercedes-Benz brand” . “We’ve come to the conclusion that it is better to cut our losses with Maybach than to continue into an uncertain future with a brand that has failed to live up to original sales expectations," the insider said.

2011 LA Design Challenge entries revealed

As the Los Angeles Auto Show rapidly approaches, the 8th international Design Challenge has been announced. Inviting studios from across the globe to compete, previous years have seen concepts created for environmentally conscious briefs that called for sub-1000lb vehicles through to ‘Motorsport 2025' concepts that reinterpreted motor racing in the semi-distant future. This year sees six design studios turning to the silver screen and creating the next ‘A-list automobile', those being: Honda Research and Development Americas, Inc; Hyundai Design North America; Mercedes-Benz Research & Development North America inc.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.