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Watch Tesla Model S testing new titanium armor
Wed, 23 Apr 2014In a missive signed by Elon Musk himself, Tesla announced it would be adding titanium plates and aluminum deflectors to all new Model S sedans and offering free retrofits for the 20,000 or so existing EVs. The company earlier offered an over-the-air software update to raise the ground clearance of the Model S so the car would be more likely to clear dangerous road debris. The actions were in response to well-publicized fires in the electric luxury sedans.
Maserati GranTurismo Sport replaces GranTurismo S
Mon, 20 Feb 2012The Maserati GranTurismo Sport should arrive by the end of 2012 The Maserati GranTurismo S is being replaced by a tweaked version – the Maserati GranTurismo Sport. Debuts at Geneva 2012. We’re waiting for news of Maserati’s new baby Quattroporte, and were hoping Geneva may see a concept of the smaller Maserati Saloon.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?