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DS5 stars in Citroën cinemagraphs

Citroen has released a series of ‘cinemagraphs' portraying the new DS5. The subtly moving images are an evolution of the traditional .gif file, and were created by automotive photographer James Lipman and design agency TIZA Creative. Designed to capture the personality and presence of the DS5, the hi-res moving images are a first in the Automotive PR industry - they have been used on various blogs and photography sites for some time now.

Lotus begins bespoke program with Mansory

Lotus is going bespoke with help from Mansory Design, the company said on Monday. Mansory has worked with Lotus on a few special editions before, including the 2011 Evora Concept Bespoke they showed at the 2011 Geneva motor show. Lotus says the car received positive reaction at the show.

Volvo will market entry-level car to rival VW Golf

Volvo plans to offer a Volkswagen Golf competitor as part of a plan to expand the automaker's product line. Speaking in London last week, new Volvo CEO Stefan Jacoby said the next generation of the entry-level Volvo “will be a derivation of the C30, a Golf competitor,” according to the Web site www.autocar.co.uk. He also said Volvo's brand positioning would shift toward “functionality and Scandinavian elegance” and away from sportiness, according to the Web site.