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Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
Tesla-Toyota RAV4 EV: LA Catchup +video
Sun, 21 Nov 2010The Tesla Toyota RAV4 EV A couple of weeks ago we ran a story on the Tesla Toyota RAV4 EV, an electric Toyota RAV4 endowed with electric car gubbins by Tesla. That’s the same Tesla in whom Toyota recently acquired a stake and provided with a factory with a capacity at least twenty times that which Tesla will ever need. We speculated when the tease came in for the electric RAV4 that maybe Toyota had plans to get Tesla to run out electric versions of all its cars at the new Tesla plant to take up the enormous slack in production numbers.
Making famous friends at the Petersen museum
Tue, 15 Apr 2014Celebrities, they're just like us! And aside from the public adulation and fame, plus our sneaking suspicion that the 12 or so really well-known car guys can actually afford their lavish hand-picked choices without so much as entering a PIN or presenting a letter of credit, celebrities bicker and fret over the cars with which they'd fill their dream garages. Difference is, when they fill their dream garages, people pay attention.