K&n Engineering High Flow Air Filter Ya-4503 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Cuba loosens some limits on selling cars

For decades, driving down the streets of Cuba was like entering an automotive time warp. The streets are full of cars from the 1950s, and there's virtually nothing modern. But with an announcement by President Raul Castro last week, the strict rules are going to be relaxed a bit, and Cubans and foreign residents now have the right to buy and sell cars made after 1959.

Ford performance-vehicles boss jumps to Volkswagen position

Jost Capito, Ford's global performance-vehicles and motorsports chief, is jumping to Volkswagen to run the German automaker's motorsports operations. Ford is in the process of launching high-performance versions of some of its newest cars, including the Focus ST. The company also has a version of the Fiesta ST as a concept.