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Rethinking Scion: Quirky goes mainstream so brand adapts with a sporty coupe, hip music

If Toyota's Scion youth brand had stuck to its original premise, the third generation of the boxy xB would be rolling into showrooms today. As envisioned by Toyota, Scion products would be quirky, uber-cool and not around long enough to get stale. Its first-edition products were replaced after just four years.

Audi lights up for the shortest day

AUDI UK has created a stunning series of low-light photos to celebrate its success this year, just in time for the shortest day of the year. The seven photos use a technique called ‘light painting’, where a stationary object in the dark is lit up by a small hand-held light to selectively brighten areas over a long exposure period to eventually create an unusual-looking end result. To the trained eye it looks like Audi has supplemented the photographer’s torch with static lighting to increase the beauty of the end result, but there’s no doubting their success.

'Ender's Game' Audi fleet shuttle quattro concept development revealed [w/Video]

Audi has released a short video and pictures exploring the development of the fleet shuttle quattro from the new sci-fi blockbuster 'Ender's Game'. The concept, presented as a 1:4 illuminated scale model at the movie's premiere at the Chinese Theatre in Los Angeles, was first announced in August and is Audi's first car completely designed on a computer. During filming the actors drove an Audi A7 Sportback before Digital Domain – responsible for the film's special effects – used computer-generated imagery to transform it into the digital fleet shuttle Quattro in post-production.