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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Volvo V40 Review: D3 SE Nav (2012)

This week we have Volvo’s very promising new V40 in for review and test in the guise of the V40 D3 SE Nav manual. For perhaps the first time, Volvo are offering a serious alternative to cars like the BMW 1 Series (and the new Mercedes A Class) with the V40. Certainly on all the things that grab the headlines – looks, performance and equipment – the V40 seems to be a very credible effort from Volvo.

Peter Schreyer introduces Kia's new Sportage

It's a sign of just how significant the new Sportage is for Kia that rather than flying UK journalists to an international launch location the company instead rented a boutique hotel in London's Notting Hill, created a sketch gallery in the basement and flew in key members of the car's development team to meet the press — who were then lent some the first new Sportage's in the UK to test for a month. One executive present at the event was Kia's Senior Executive Vice President and Chief Design Officer, Peter Schreyer. Car Design News was invited to meet with Peter to talk about his role at Kia and for him to talk us through a vehicle Kia is billing as the first to be designed entirely under his tenure.