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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Views of new Jaguar XJ leak out

Here's the proof that Jaguar has finally junked decades of styling heritage with its dramatically detailed new flagship, the XJ sedan. Although there's a family resemblance to the new XF at the front and in the overall, swoopy fastback shape, Jaguar is entering new territory with the rear styling of the car. In a European context, the rear lights nod toward Italian brand Lancia, and a breakthrough feature is the wraparound, dark-colored panel on the D-pillar, which follows the outline of the sloping rear glass.

ECOVELOCITY PROVES TO BE A HIT

ECOVELOCITY, the UK’s first eco motoring festival held at Battersea Power Station last week, delivered the UK’s largest ever eco test drive event, with almost 7,000 consumer drives of electric, low and ultra low carbon vehicles on the bespoke test track. Visitors and their families fully embraced the ‘hands on’ opportunities the show offered. Over 1,500 visitors participated in the Honda Racing Bug Activity, while Get On - the campaign to encourage more people to ride motorcycles - introduced 350 visitors to the benefits of riding and took numerous bookings for the future.