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Watch the Weather Channel Tornado Hunt SUV find its target

A chase crew from the Weather Channel drove its GM SUVs directly into the path of an oncoming violent tornado Friday, resulting in this dramatic video from inside what appears to be a Chevrolet Suburban being tossed across the Oklahoma plains like a child's toy. Meteorologist Mike Bettes and his colleagues escaped relatively unharmed thanks at least in part to seatbelts and airbags, but the team will need to visit their local Chevy dealer for some minor repairs prior to heading out on another chase.

Chrysler beefs up holiday incentives

Chrysler, seeking to boost sales after a dismal October, launched a major new incentive campaign Friday. Chrysler timed the announcement so dealers could place ads in their local media outlets over the weekend and ahead of the Thanksgiving holiday period. The incentives take effect today and run through Jan.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.