E85 makes inroads on cost and availability

Three years ago, we embarked on a Midwest road trip in search of what was then the Holy Grail of fuel: E85. Our findings weren't too positive--there were far more E85-compatible vehicles on the road in 2006 (5 million) than there were E85 pumps to fuel them (about 700 out of some 200,000 fuel stations nationwide). In addition, those burning the mix of 15 percent gasoline and 85 percent ethanol were paying a pretty penny for their earth-friendly ways, losing about 15 percent in fuel economy while often paying the same price as regular unleaded.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Interior Motives Design Awards 2011

After months of waiting, the Interior Motives Student Designer of the Year 2011 has finally been announced. At a glamorous awards ceremony at Frankfurt's Cocoon Club earlier this evening, the world's top designers and automotive journalists gathered together to watch Felix Godard from Strate Collège in France sweep to victory at the Interior Motives Awards, securing himself a total prize of $5,500 and one the most prestigious accolades in the world of automotive design. Launched earlier this year and themed ‘Back to Basics – Making Cars for People, Not Markets', this year's contest attracted entries from an incredibly diverse range of schools and nations, including Israel, the Czech Republic, Australia, Taiwan, Canada and China.