K Source/fit System 63570h Door Mirror Driver Side on 2040-parts.com

Buick hopes 'Truth' site will set it free, help launch Regal

Call it the Fiesta Movement for grown-ups. To help launch the 2011 Regal sedan, Buick will host a social media Web site with videos from buyers supplied with flip cameras, just like Ford's campaign for the youth-oriented Fiesta small car. But the Regal site will feature reviews, not the playful commercials and local coming-out parties that characterize the Fiesta Movement.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

So what exactly does it cost to service a McLaren MP4-12C?

McLaren MP4-12C - almost affordable servicing With the McLaren MP4-12C now in the wild, and some of the first cars getting towards their first service, we thought we ought to have a look at what the new McLaren will cost to maintain. For a variety of reasons, today has been about chatting to a number of McLaren MP4-12C owners (more on that another day) and one chap who’s bought a 458 Italia instead of McLaren because the servicing is free. Yes, in case you didn’t know, Ferrari now throw in free, unlimited mileage servicing for 7 years on the 458 (and all new Ferraris), and it’s transferable to subsequent owners too.