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Range Rover Evoque about to go in to production in China – and maybe the new Land Rover Discovery Sport too
Tue, 16 Sep 2014Range Rover Evoque about to go in to production in China It’s been clear Jaguar Land Rover intend to build cars in China – a huge market for Jaguar Land Rover – for some time, but now, with a new factory about to open near Shanghai, that’s about to become a reality. JLR’s new plant in China is in Changhsu and is a joint venture with JLR’s China partner – Chery Automobile – where Chery will be producing JLR cars with a Chery badge on the bonnet. The new plant is due to open in October – with production starting soon after – and as well as producing Chery cars for China JLR will also be building the Range Rover Evoque – JLR’s biggest seller in China – for the local market.
Land Rover OKs LRX-based small SUV for Range Rover
Wed, 11 Mar 2009Land Rover will put its striking LRX concept car, first displayed at the 2008 Detroit auto show, into production with the help of a $37.1 million grant from the British government. But in a move suggesting it will be pitched further upmarket than originally intended--against four-wheel-drive rivals such as the Audi Q5, the BMW X5 and the Mercedes-Benz GLK--the LRX will reach showrooms wearing Range Rover badges. "Internal studies have shown that if we deliver the LRX to market, it would be best suited to the Range Rover brand," Land Rover boss Phil Popham said.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.