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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Toyota Prius Generation “X” Revealed UPDATE: ‘Prius 10th Anniversary’

The Toyota Prius Generation X - available in Black or White Update: We had an email from Toyota this morning asking us to correct this article. Apparently, despite titling the press release they sent us ‘Toyota Prius Generation “X”‘, it seems that’s not what this limited edition Prius is called. It is in fact the ‘Prius 10th Anniversary’, a catchy little moniker that at least does what it says on the tin.

BMW experiments with laser headlamps

Headlamp technology is rapidly advancing, and as LED lights become commonplace, many wonder what's next. BMW suggests lasers, which could offer new safety and function. Compared with today's LED headlamps, BMW's laser-cut lights have intensity a thousand times greater than that of LEDs while consuming about half the energy.