Kawasaki 900 Zxi Exhaust System Freshwater on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Citroen DS 6WR SUV set for debut in Beijing

A year ago, we got all excited about Citroen’s Wild Rubis concept. At the time, we said it previewed a forthcoming Citroen DS SUV, so there’s no prizes for guessing what the Citroen DS 6WR is. Making its debut at the 2014 Beijing Motor Show, the DS 6WR was designed in Paris and directly inspired by the Wild Rubis concept car.

BMW 4-Series Gran Coupe revealed – looking very like the 3-Series Saloon

The first photos of the new BMW 4-Series Gran Coupe arrive The BMW 6-Series Gran Coupe looks like a four-door stretched version of the 6-Series, as it should, And it works; it’s a simply brilliant car. But we always wondered how BMW were going to differentiate the 4-Series Gran Coupe from the already existing 3-Series, which is already a 4-door saloon version of the new 4-Series Coupe. And if the leaked photos of the new 4-Series Gran Coupe are anything to go by, the answer is – not by a lot.