BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

BUMPER CHOICE FOR USED CAR BUYERS

USED CAR BUYERS looking for a bargain might be pleased to hear that leading vehicle auction specialist British Car Auctions will be holding a super sale this Saturday April 9. The sale at BCA Belle Vue Manchester will have over 400 vehicles from Lex Autoloease and Black Horse Motor Finance including over 200 convertibles. “There’s no question that motorists are feeling the pinch at the moment so finding the best deal on their next used vehicle is vital,” said Tony Gannon BCA Communications Director.

New Car Design News website

But nothing has been changed for change's sake. The feedback we received from the reader survey conducted late last year told us that the original site was highly regarded for its clarity and appearance so we've preserved much of its core character. And the nature and style of our news and feature stories will also remained much unchanged for the same reason.