Kawasaki Brute Force 750 Misc Parts 4x4 on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

BMW-Mercedes alliance: the latest news

By Georg Kacher Motor Industry 06 October 2008 17:13 BMW and Mercedes are continuing to work on joint projects, CAR can reveal. The two premium brands reckon working together might just stave off the threat of the credit crunch, collapsing car sales in key markets and the uncertainty wobbling the very foundations of the motor industry. But the BMW-Merc collaboration is proving difficult, according to executives in Germany contacted by CAR.

Dodge revives the 392 Hemi in the 2011 Challenger SRT8

The 2011 Dodge Challenger SRT8 392 marks the return of the 392-cubic-inch Hemi V8. The 392-cubic-inch Hemi (6.4 liters), which has not been in a production car for 52 years, produces 470 hp and 470 lb-ft of torque. That is up 45 hp and 50 lb-ft over the previous 6.1-liter Hemi V8 in the Challenger SRT8.