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BMW M3 race car (2008): first official pictures

By Ben Pulman First Official Pictures 11 February 2008 09:18 Porsche and Ferrari watch out. BMW is returning to the American Le Mans Series in 2009 with the M3. And it’s going to be quick.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

BMW resurrects the C1

BMW has resurrected the C1 as an electrically powered concept. It is part of a broad-based safety project conducted in cooperation with the European Union under the working title eSUM (European Safer Urban Motoring). The roofed scooter, which originally went on sale across Europe with a gasoline engine in 2000, was once touted by BMW as the future of urban mobility.