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Ford announces new Silicon Valley research laboratory

Ford has announced plans to open a new R&D center in California's Silicon Valley with a view to creating a hub for collaborative technology projects. With neighbors including Google, Microsoft, facebook, Apple and Stanford University, it's certainly setting up shop in the right part of town. Its location also connects Ford's Advanced Design Studio in Irvine, CA and Ford employees working with connectivity platform partner Microsoft Corp.

Flashback: Pontiac killed on April 27, 2009

It was precisely two years ago today--April 27, 2009--that Pontiac met its demise. In hindsight, the decision made a lot of sense for General Motors, which six weeks later would file for bankruptcy. But at the time, many enthusiasts were more than a bit upset that 80 years of Pontiac--once the third-best-selling brand in the United States--was set for the scrap yard.

Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.