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Lotus Exige S Roadster at 2012 Geneva motor show

Here’s the new Lotus Exige S Roadster, unveiled on the eve of the 2012 Geneva motor show. With a sub-four second sprint to the 60mph mark, it’s Hethel’s quickest soft top ever; we've already seen the Lotus Exige S in coupe guise, but this is the open-top Roadster variant. A hefty 3.5-litre V6 engine lies behind the cockpit which, says Lotus, has received the benefits of its racing technology.

SEMA buys Performance Racing Industry

The Specialty Equipment Marketing Association (SEMA) on Tuesday finalized plans to purchase Performance Racing Industry, and the transaction will close later this month. John Kilroy, who has experience as editor and associate publisher of PRI Magazine and as vice president of the organization, will continue to lead it. For now, according to representatives from SEMA, it's business as usual.

Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.