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Jaguar F-Type Coupe ‘British Villains’ debuts on UK TV

Jaguar’s F-Type Coupe British Villains launches in the UK With the new Jaguar F-Type Coupe about to hit UK roads in the hands of its first customers, Jaguar is ramping up the marketing for the stunning F-Type Coupe as it seeks to get the message across that ‘It’s Good to be Bad’ (#GoodToBeBad). As we reported in January, Jaguar has enlisted the services of Sir Ben Kingsley, Tom Hiddleston and Mark Strong to play a trio of British Villains in an advert for the new F-Type Coupe, which debuted at the Super Bowl earlier this year. And no it’s the turn of the Uk to get the F-Type marketing onslaught with the first airing of the British Villains advert during last night’s UEFA Champions League match between Manchester United and Bayern Munich on ITV and plans to run it in one minute and 30 second versions during April and May on ITV, Channel 4 and Sky Atlantic.

Goodwood Launch For Latest Alpina Performance Models

FANCY something different from the usual premium German offerings? If so, Alpina hopes its interpretation of BMW’s already popular 4 Series Coupe and Convertible models will have buyers opening their wallets. The firm has built up a considerable reputation for taking a slightly different and more refined approach, as it focuses on luxury and ensuring the generous levels of performance are more accessible in the real world and not just on the track.

France mandates that drivers carry Breathalyzer-like test kits

As Orson Welles reminds us above, French champagne has always been celebrated for its excellence. And fermented grape products are as indelible a signifier of Gallic culture as fine cheese, very fast trains and the hydropneumatic suspension. But the enjoyment of a tipple involves responsibility, something that alcohol consumption isn't always conducive to.