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New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

'Gran Turismo 6' coming for PS3 this holiday season

Update: Preview video added below for your enjoyment. When the sixth installment of "Gran Turismo" hits store shelves this holiday season for the PlayStation 3, it will include 1,200 cars, 33 tracks in 71 layouts, a new track editor with 10 square kilometers of scenery, and more ways to connect with friends and rivals. The new installment will add to the franchise's current sales of 70 million copies, continuing its run as one of the biggest sellers on the PlayStation family of consoles.

Mini John Cooper Works

By James Foxall Motor Shows 04 March 2008 14:42 So what's new on Mini's Geneva Motor Show stand? It was all about John Cooper Works at Mini with the firm showing off the most powerful version yet of its car in hatchback and Clubman forms. Impact was diluted by official pictures being released a couple of weeks ago but in hatchback form it's still a sharp looking sporty adaptation of the regular Cooper S.