Kdf Wagen Book on 2040-parts.com

Lexus takes Gen XY on a 'Dark Ride'

Lexus' small CT 200h hybrid won't go on sale until February, but a short online movie called Dark Ride is already promoting the vehicle and reaching out to younger buyers. Lexus and its ad agency, Skinny, aim to generate excitement among consumers 16 to 44 -- known as Gen XY. That demographic is a far cry from the median age of Lexus' owners -- 57.

Richard Petty Experience branches out, adds exotic-car driving programs

Stock-car legend Richard Petty is in the market for a few new cars: a couple of Ferraris, a pair of Lamborghinis, an Audi R8 and a Porsche 911 GT3 RS. That's because the Richard Petty Driving Experience is branching out from offering rides and drives in NASCAR-style stock cars. Beginning in January, at least one of the Petty facilities will offer rides and drives in exotic cars.

Jaguar to build C-X75

Jaguar has announced that the C-X75 concept car from the 2010 Paris Motor show will enter limited production. Strictly limited to just 250 units, the hybrid super car is tipped to cost from £700,000 (depending on local taxes). The C-X75 will utilize a turbocharged 1.6-liter four cylinder engine mated to axle-based electric motors.