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Video: Pininfarina Sergio design process revealed

Pininfarina has released a short video about the conception and development of its Sergio concept. The video traces the concept's processes from original sketches up to the final model and highlights how it was inspired by Sergio Pininfarina's belief that to preserve its heritage it must make it part of its future. Car Design News was given the exclusive first sight of the Sergio, named in honor of the great man, ahead of its world debut earlier this week in Geneva.

Alfa Romeo To Lead To Touring Car Pack

IF YOU want to get a good look at Alfa Romeo’s dramatic-looking new 4C sports car you’re going to have to start watching this season’s World Touring Car Championship. The Italian car maker isn't competing though, as the 4C was been made the official safety car for the 2014 season. The coupe will be finished in a special livery and will be on the grid for every race, beginning with the Circuit of Marrakech (Morocco) on 12 and 13 April.

Jaguar Academy of Sport signs up athletes galore

Jaguar Academy of Sport held the first of many ceremonies in London this week – and signed up 35 young British athletes with cheques and certificates to help develop their sporting talent.The academy was launched in March 2010 and is designed to nurture young British sporting talent by offering a bursary to athletes between the ages of 14-24. Awards will take place annually. Winners at the 2010 awards include 15-year-old Leanne Stephens. She received her first GB vest when she beat the World No.