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New Mercedes A Class advert with no mention of Mercedes – or A Class

Mercedes-Benz are launching an advert campaign for the new Mercedes A Class that features just an image and the hashtag – #NewGeneration. Traditional advertising dictates that you need to get your brand front and centre and end with strapline that states what’s on offer. But Mercedes are going a different route with the New A Class.

Evolution of the 3: BMW begins sales of sixth-generation sedan

BMW staged the U.S. launch of the sixth generation of the stalwart 3-series at the Detroit auto show this week, which makes this as good a time as any to take a look back at the car that other sports sedans aspire to be. The small sedan hit the scene in 1975, just three years after the 5-series, as a successor to the BMW 1600, the 1600ti and the 2002.

Honda to build subcompact cars in Mexico

Honda Motor Co. said Friday it will build an $800 million assembly plant in Mexico to produce subcompact vehicles for the Mexican and North American markets. The Japanese automaker said the plant is scheduled to begin operation in 2014 with an annual capacity of 200,000 units.