Kenwood Kdc-x817 Aftermarket Stereo Radio Receiver Replacement Wire Harness on 2040-parts.com

Toyota GT86 Drift Sprint with Keiichi Tsuchiya

The Toyota GT86 gets another dose of ‘Cheap Fun’ PR with the Drift Sprint competition featuring Keiichi Tsuchiya. Keiichi Tsuchiya is the ‘Drift King’ with his Toyota AE86 sliding and squirming in balletic slides as he makes it dance in a way cars just don’t. So it makes sense to get Keiichi Tsuchiya in to the driving seat of the new Toyota GT86 to show that an affordable sports car from Toyota can be a whole bunch of fun in ways that more powerful cars just aren’t.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.

The case of the disappearing Lambos

Now this should have rung an alarm bell or two at the time, but it seems it didn’t. Back in November the world’s largest Lamborghini dealership – Lamborghini Orange County – turned up its toes and closed the doors, apparently a victim of the downturn in car sales. Not the oddest story in these times admittedly, but a bit odd when you consider that Lamborghini OC was reckoned to be responsible for 10% of Lamborghini’s sales worldwide, shifting around 240 cars a year.