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Show Review: Milan Furniture Fair 2006
Fri, 21 Apr 2006Located in one of Europe's most fashionable cities, the Italian design fair is in its 45th year, newly housed in 'Fieramilano' west of the city centre. That the venue effectively disperses crowds knotted on the underground says something about its size and the somewhat compromised transport infrastructure that has to handle the 200,000 show-goers that come in from across the world. Beneath architect Massimiliano Fuksas' sprawling structure nestle 24 considerable arenas, FTK Salon Satellite to the side.
Hyundai goes K-Pop and releases an album
Thu, 25 Oct 2012Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.
Ferrari F1 drops ‘Marlboro’ graphics for Barcelona
Sun, 09 May 2010Ferrari have dropped the ‘Pack of Marlboros’ graphic for the Barcelona GP A couple of weeks ago we reported that Ferrari have been accused of running subliminal tobacco advertising on their F1 cars, an allegation Ferrari strenuously denied. To be honest we can’t know for sure whether there was an intent to subliminally suggest a pack of Marlboros with the barcode graphics on the current Ferrari F1 livery or not. What we can be sure of is that now a jobsworth has made the allegation we all think of a pack of Marlboros every time we see the Ferrari livery.