Key Ring (dorman #13609) on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Whiplash claim legal costs rising

GOVERNMENT attempts to reduce legal costs from whiplash injury claims seem to be failing. The average legal costs for small, whiplash-like third party injury (TPI) claims now stand at £2,500 per claimant, according to a report by the Institute and Faculty of Actuaries. The institute said this was a 15% increase since 2010 "when the Ministry of Justice introduced new measures which sought, in part, to contain legal costs".

Saab sale to NEVS delayed

The sale of what’s left of Saab to National Electric Vehicle Sweden (NEVS) has been delayed over funding and rights to the Saab name. We all thought, finally, that the end of the Saab saga had come when National Electric Vehicle Sweden was successful in gaining approval from the Saab administrators to acquire what was left of Saab after GM and Spyker failed to agree the sale of Saab as a going concern. The sad fact is that NEVS aren’t planning to carry on the proud tradition of Saab, with its innovative and quirky cars so loved by design professionals, but plan to put the Saab badge on a range of new electric cars.