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Hyundai & Kia responsible for big positive impact on European economy

A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.

Audi R8 e-tron – cruising in California video

We have video of the Audi R8 e-tron cruising the Pacific Coast Highway Audi first revealed its electric car project at the Frankfurt Motor Show in September last year with the R8 e-tron, an electric car based on the R8 and featuring four electric motors creating a quattro EV. Audi then went on to reveal their second e-tron at the Detroit Motor Show – the Audi R4 e-tron – which seems to preview a new R4 model from Audi and finally the latest – and most convincing e-tron – the Audi A1 e-tron at the Geneva Motor Show last week. But so far we’ve not seen any of the e-trons on the move.

LA Design Challenge 2010 announced

This year will see the seventh running of the annual LA Auto Show Design Challenge when the industry circus hits the US west coast in November. All participating studios have been tasked to envision a 1000lb (454kg) 2+2 vehicle that is both comfortable and secure while delivering satisfactory driving performance without sacrificing the emotional connection and beautiful styling today's consumers demand. For the first time, design studios from outside the US – from both Germany and Japan – will compete for the prize.