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College Exhibition: IAAD - 'Italian Sportivity: The New Generation'

Demonstrating the development of new concepts for Alfa Romeo and Ducati, the Automobile Museum of Turin, Italy, has been hosting an exhibition entitled 'Italian Sportivity: The New Generation'. The work was produced by Transport Design students from Turin's Institute of Applied Arts and Design (IAAD). Working with designers from both companies, IAAD students were given a pair of options to chose from: two wheels or four; Ducati or Alfa Romeo.

Is this the production version of the Porsche 918 Spyder? (video)

We have what appears to be official video of the Porsche 918 Spyder being previewed by a private audience in New York. The Porsche 918 Spyder is hardly a secret, but all the cars we’ve seen so far have been concept cars; prototypes evolving as the 918 Spyder moves from concept to production. But this video looks different.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.