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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Who's Where: Sangyup Lee appointed Bentley’s head of exterior design

Sangyup Lee has been appointed Bentley's head of exterior design. He reports directly to Luc Donkerwolke, head of Bentley Styling and Design and taken up the position left by Dave Hilton. Korean-born Lee joins the British carmaker from Volkswagen/Audi's Advanced studio in California, where he held the position of chief designer of Exterior from January 2010.

Infiniti Q30 concept (2013) at Frankfurt motor show

We’ve seen the design sketch of the new Infiniti Q30, and now here’s the first picture of the idea made real: it’s the Q30 concept car that’ll attend the Frankfurt motor show in September. Infiniti Q30 concept: what’s the story? Infiniti is busting three niches in one with the Q30: we’re told the car’s body is a fusion ‘merging the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover’.