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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Porsche future products: Small SUV, entry-level roadster in the plan

Porsche plans a major expansion of its product range by the middle of the decade. CEO Matthias Mueller has promised at least one new model a year, starting with the redesigned 911 that arrives in February. An SUV that is smaller than the Cayenne will be added, along with an entry-level roadster.

Italdesign-Giugiaro collaborates with Dassault Systèmes to ensure design leadership in the next decade

During its 42 years in the automotive service field, Italdesign-Giugiaro has worked with many international carmakers and has been responsible for some of the world's most revered concepts and production vehicles. In May this year, the firm became part of the VW Group, marking a new era in its growth. Italdesign-Giugiaro provides services for complete project development within three main areas: styling, engineering and testing and prototyping, which all operate autonomously within the organization.