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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

BMW X1 – Lego Edition

The full size BMW X1 created in Lego by children in Munich I played with Lego when I was small. My children played with Lego when they were small. And it would seem that even though we assume that today’s children spend their whole life immersed in a virtual world of gaming and the interweb, they do still play with Lego.

Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz

Mercedes AMG Vision Gran Turismo brought to life by Mercedes-Benz The new Gran Turismo 6 is a big deal (out on 6th December) and Mercedes-Benz are making sure they’re able to grab a bit of the glory by building a full scale concept of the Mercedes AMG Vision Gran Turismo Supercar. The Vision Gran Turismo car has been created by Mercedes design team without the constraints of the real world, so we get a Mercedes supercar that goes a little beyond practical realities. There’s a great big statement grill that looks like an evolution of a 1950s Mercedes racer, a long bonnet, a compact cabin area and a back end with a tapered roof construct and huge bulging arches.