Kia Soul 10-11 Mirror Rh, Power, Non-heated, Manual Folding, Paint To Match on 2040-parts.com

New products to drive Porsche's sales goals

Porsche may add an entry-level sports car as part of a plan to double global sales to 200,000 units by 2018. The new four-cylinder sports car would be in addition to a small SUV and a plug-in hybrid supercar recently approved for production. Matthias Mueller, the former Volkswagen executive who took over as Porsche CEO in October, says a new product strategy will be completed by the end of March.

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.