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BMW Individual program extends to 4-series Coupe and Convertible

Not that long ago BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list of interior options, in reality BMW Individual offered just about anything that buyers of Bentley or Rolls-Royce cars could specify. In the 1990s, for example, BMW Individual was the division responsible for completing the interior and exteriors of clients' L7 limousines, customizing such things as the options on the rear center console, fitting blue strobe packages and communications equipment, and creating interiors per customer specifications.

Forget high beams -- lasers are coming

Audi has kicked off 2014 with the unveiling of an updated version of its Sport quattro concept car -- as first revealed at last year's Frankfurt motor show. Set to underpin the German carmaker's stand at the upcoming Consumer Electronics Show in Las Vegas, the latest incarnation of the bullish-looking two-door coupe showcases distinctively styled matrix LED headlamps with new laser light technology that, Audi officials suggest, will soon begin appearing on regular production models as a high-cost option. Already confirmed for the Audi R18 that will compete at the Le Mans 24-hour race later this year, the new headlamps use matrix LEDs and an aperture mask for low-beam mode.

Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.