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Mercedes CLA employs a cat in new advert to demonstrate its aerodynamic shape (video)

It’s the Mercedes CLA sliding cat advert We’re not entirely sure that Mercedes has chosen to focus attention on a cat in a new advert for the CLA to dig at Jaguar’s mickey-take of its chicken advert for Magic Body Control, but it’s definitely the cat that’s front and centre, regardless of the motivation. With the new Mercedes CLA boasting exceptional aerodynamic credentials, Mercedes has employed a stunt cat to slide up and over the CLA to demonstrate just how slippery their new compact saloon is. Already shown on TV in the UK at the weekend (during the new series of Britain’s Got Talent), the moggie in question – William, apparently – glides effortlessly over the CLA’s slippery shape to a soundtrack playing Rossini’s Duetto buffo di due gatti (which you may not think you know, but you do).

Audi, Honda, Hyundai, and GM to bring Android to cars

General Motors, Audi, Honda and Hyundai have joined forces with Google and Nvidia to form the Open Automotive Alliance (OAA), their overarching goal being the integration of Google's Android software into automotive infotainment systems. The OAA will use Android's open development model to bring a greater variety of functions to car infotainment systems, which have noticeably lagged behind smartphones when it comes to capability due to long development periods, fast changing technology, and a glut variety of incompatible systems. The alliance's first order of business will be to develop new Android platform features to enable the car to become a connected Android device.

DS5 stars in Citroën cinemagraphs

Citroen has released a series of ‘cinemagraphs' portraying the new DS5. The subtly moving images are an evolution of the traditional .gif file, and were created by automotive photographer James Lipman and design agency TIZA Creative. Designed to capture the personality and presence of the DS5, the hi-res moving images are a first in the Automotive PR industry - they have been used on various blogs and photography sites for some time now.