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Baby Rolls revealed as boss leaves

By Tim Pollard Motor Industry 14 March 2008 07:33 CAR today reveals the look of the new 'baby' Rolls-Royce - just as it is announced that boss Ian Robertson will head back to BMW as Munich's new sales and marketing boss. The new model due in 2010 will nudge the most famous of luxury brands downmarket nearer upper-echelon Merc S-classes, but the 49-year-old chief exec won't be around to see the launch of the landmark model.The baby Rolls-RoyceThe Phantom family has now grown to three models, after the Coupe was unveiled at this month's Geneva Motor Show to join the Drophead Coupe. And in 2010 Rolls-Royce will launch RR4 - the new £170,000 baby Rolls to stretch the brand 'downmarket' and plug the gap between cheaper Bentley Continentals and the super-luxury models from Rolls and Maybach costing nearer a quarter of a million pounds.It will be longer than the next-generation LWB BMW 7-series, upon whose mechanicals RR4 is based.

Speakers confirmed for Interior Motives China Conference 2010

Speakers are being confirmed for CDN's China conference this year, an event that seeks to bring together the changing design tones of global OEMs with the best of local design. Titled ‘New brands and the search for a design identity', the conference will explore both global and Chinese influences in this exploding market, and include both international and Chinese design chiefs within global OEMs. The event is hosted by CDN's print magazine, Interior Motives, and takes place in Beijing on 21-22 April, just before the auto show opens to the press on 23 April.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.