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Man vs MiTo: Alfa MiTo races Iwan Thomas through London

Man vs Mito London Race Alfa Romeo sponsors UK Athletics (UKA) by divvying up cars to high-profile athletes. Good for the athletes; good for Alfa. So with the domestic athletics season upon us someone at Alfa had the bright idea of giving the MiTo and UK Athletics a bit of publicity by having a race.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Toyota FT-86 concept car: first official photos (2009): first official pictures

By Tim Pollard First Official Pictures 07 October 2009 13:31 Toyota will show off the new FT-86 'Toyobaru' – its new joint project with Subaru to build an affordable, rear-wheel drive sports coupé. The FT-86 will form the centrespiece of the 2009 Tokyo motor show later this month.Although dubbed a concept car, CAR understands the new Toyota FT-86 is in fact a near-production ready model that will launch Toyota back into the sports coupé market to battle the VW Scirocco and Honda CRZ. It's pretty compact at just 4160mm long and 1760mm wide, making it smaller than a TT or Scirocco.