Kit Pair Bulbs Lamps Chrome Orange Indicators 21w Ba15s W21w Symmetrical on 2040-parts.com

Infiniti getting more mileage out of their F1 sponsorship with the Q50 Eau Rouge Concept

The Infiniti Q50 Eau Rouge Concept (pictured) will debut at the Detroit Auto Show If, like Infiniti, you’re spending and arm and a leg sponsoring Red Bull in F1, you want to milk it for all it’s worth. So we’ve already seen Sebastian Vettel installed as Infiniti’s Director of Performance (we don’t expect he sits in on many board meetings) and the Infiniti FX Vettel Edition as a (not particularly) high performance version of Infiniti’s FX SUV. Now we’re getting a new model that Infiniti can hang the F1 connection on with a performance version of the Infiniti Q50 – the Infiniti Q50 Eau Rouge Concept – teased above ahead of a debut at the Detroit Auto Show in January.

Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Concept Car of the Week: Chrysler Atlantic (1995)

The Atlantic concept was arguably one of the first retro-remakes, starting a trend soon followed by cars like the Alfa Romeo Nuvola and the Renault Fiftie. The story began at the 1994 Pebble Beach Concours d'Elegance where Chrysler president Bob Lutz and Chrysler design chief Tom Gale served together as judges. Presented on the lawn around the clubhouse were a variety of old and new concept cars, contrasting with the classic cars to be judged.