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Mercedes SLS AMG: The UK Video

The Mercedes SLS AMG - the UK Promo Video below   Now that things are finally starting to Rock ‘n’ Roll for the new Mercedes SLS AMG – Mercedes actually started building it in January – we’re getting some UK-specific stuff, which makes a change from Auto Bild telling the world the SLS AMG is the best looking car in existence. Mind you, it’s not bad looking. The video we have here – which is the first UK SLS AMG push we’ve seen – is nicely lit and edited (even if there is some CGI in there) and it certainly does the SLS no harm on the looks front.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Nissan Juke-R is prepared for its heart transplant: Video

Nissan, in its quest to make the craziest compact car in the world, has released another video of the Nissan GT-R-to-Juke engine transplant. The video shows some of the frame cutting that needed to be done to fit the twin-turbocharged V6 into the Juke small crossover, along with the roll cage being welded in. Jigs are also attached to keep the frame straight while the work is going on.