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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

2015 McLaren P13 details revealed

McLaren McLaren is not officially talking about its next car yet, other than to say it’s in the pipeline under the internal codename of P13. But having spent the last few days trying out the new 650S supercar, we have managed to gather a few intriguing details. The P13 – which won’t be called the P13 when it goes on sale – will join the McLaren range as an entry-level model, priced at around about £120,000.

Honda To Debut Sporty Concepts At Festival Of Speed

VISITORS to this year’s Goodwood Festival of Speed in June will be able to get up close and personal with two racy concept cars from Honda. The Japanese firm is using the popular event to showcase its forthcoming Civic Type R hot hatch and second-generation NSX supercar ahead of a 2015 launch programme. As well as getting up close with the new concepts, visitors will get the chance to race them – with the Honda stand turned into a miniature race track for budding drivers to compete with special-edition remote control models.