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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Ferrari 599 HTGE China Limited Edition

The Ferrari 599 HTGE China Limited Edition But time they are a changin’ (thank you Mr D.), and China has become a big market for purveyors of luxury goods, none more so than Ferrari. So sticking together a Limited Edition Ferrari for the Chinese market is an eminently sensible move for Ferrari, even if the dozen models of the China Limited Edition will be a mere drop in the ocean in a country which boasts a population of 1.3 billion and still rising. So it seems a reasonable bet that Ferrari will have no trouble selling the China 599 to the extremely wealthy who now sit at the top of China’s financial pecking order.

Lotus Evora – all new photos

  All new pictures of the Lotus Evora - to be launched in the UK in June It does seem to have taken for ever to get the Lotus Evora in to showrooms – it’s been coming for almost a year now. We did finally get Lotus Evora specifications and UK prices back in March, but even though the launch has once again been put back (from May until June) the release of these photos is clear evidence that finally the Lotus Evora is about ready. The first four-seater Lotus in an age (although it’s really a 2+2, and then only if you pay extra for the rear seats), the Evora has a mid-engined 3.5 litre V6 Toyota lump, fettled and sorted by Lotus to produce 276bhp.