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Jaguar XF Sportbrake gets matching Jaguar Speedboat

Jaguar has revealed a Speedboat Concept at the first XF Sportbrake driving events to show how Jaguar design translates in other products. Before you get too excited, the Jaguar Speedboat isn’t a new item on the XF Sportbrake’s option list, but an exercise in translating Jaguar’s design philosophy in to an alternative product; one that fits seamlessly with Jaguar’s ‘Lifestyle’ pitch for the XF Sportbrake. Jaguar’s design guru, Ian Callum, said: We recognise that both our existing and future customers enjoy diverse and active lifestyles.

Mercedes A-Class E-Cell electric in production

Mercedes A-Class E-Cell Mercedes has confirmed that it to add a third production electric model to its range, with the Mercedes A-Class E-Cell going in to production. What? There are already two electric Mercedes in production?

Peter Schreyer to receive 2014 EyesOnDesign Lifetime Design Achievement Award

Peter Schreyer has been chosen by a panel of his fellow designers to receive the 2014 EyesOnDesign Lifetime Design Achievement Award. Schreyer, Kia and Hyundai's chief design officer and one of three presidents, directs the design strategy for the both Kia and Hyundai. He's the first non-Korean to hold the position of president and is one of the highest-ranking designers in the industry's history.