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Infiniti: M can be about mpg or zip

Infiniti will face a new marketing challenge when it introduces its first hybrid vehicle next spring, the 2012 M35h sedan. Since the import brand has never sold a hybrid, officials will be attempting to learn which marketing chord resonates more with its customers: performance or fuel economy. "The marketing will center on the point that hybrids have always been about compromise," says Ben Poore, Infiniti Business Unit vice president.

Infiniti M35 Hybrid: first official photos

By Tim Pollard First Official Pictures 08 October 2009 16:16 We've known it's coming, but here is the first look at Infiniti's new petrol electric exec: the M35 Hybrid. As signalled by the Essence concept car, Infiniti is keen to stress that its hybrid cars won't be just about saving pennies – they'll be fun to drive too. Sounds like a dig at sensible old Lexus to us.The new Infiniti M35 Hybrid will be the upmarket Nissan arm's first hybrid in its 20 years of building exec rivals to the default Audis, BMWs and Mercedes.

2012 Toyota Yaris revealed

The 2012 Toyota Yaris debuts in Japan as the Toyota Vitz The headline is probably a bit disingenuous. The car in the picture – as you’ve probably already worked out – is the new Toyota Vitz, the JDM (Japanese Domestic Market) version of the Toyota Yaris. And it’s just been shown in Japan.