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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

SS safe for Chevy under Reuss's watch

From 1960s Chevelles to modern Camaros, speedy Chevrolets have always been identified with two letters: SS. But does the tradition-laden performance designation have a future in the new General Motors, which is under pressure to cut costs, make money and meet stricter fuel-economy regulations? “Absolutely,” Mark Reuss, GM vice president of global engineering, told AutoWeek.

New Jaguar XJ Supersport Diesel coming?

The Jaguar XJ Supersport TDV8 - expect it in showrooms in 2011 We’ve known for quite a while that Jaguar Land Rover were going to start putting a new V8 diesel in to their cars. The 3.6 litre TDV8 which goes in the Land Rover is a very good lump (made by Ford at Dagenham) with some decent horses and a nice fat lump of torque. But the introduction by Jaguar of the 3.0 litre diesel and its subsequent introduction in to Land Rover’s cars meant the 3.6 litre’s days were numbered.