Koronis 450-604 Yamaha Windshield on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Fiat plans 500 and 500c Gucci editions

Gucci editions of the 2012 Fiat 500 and 500 convertible will go on sale in December, Fiat said Tuesday. The cars will feature glossy pearl paint, green and red stripes on the body or roof, and satin-chrome mirrors and door handles. The interior will have special embroidery, two-tone seats, leather accents along with other design touches.

Concept Car of the Week: Opel CD (1969)

Despite its sophisticated suspension and spacious interior, Opel struggled to sell its big Diplomat luxury sedan. It was 1968 and Opel simply couldn't compete with Mercedes-Benz, the leader in that segment by far. Bob Lutz, then a young executive at GM Europe, thought of using the sedan's chassis to create a large GT Coupe in an attempt to boost both its sales and profile.